Dress Successful. Be Successful.

Whilst walking through Sainsbury’s today having just returned from an interview at a local recruitment agency, it dawned on me: Despite knowing that I’m currently a jobless bum, I felt more important than all those casual shoppers around me.

A smart Jack Wills shirt, fashionably elegant Tommy Hilfiger shoes and smart-casual A&F jeans reinforced my seemingly arrogant posture and somehow made me feel successful.

It’s the image that we project that makes us who we are. I could be an 18-year-old on a telephone number salary, but if I wore ripped jeans and a discoloured t-shirt, people around me would simply assume I was just another student.

Turn up to the check-in desk in jeans & a t-shirt with a huge rucksack on your back and ask if there is any possibility of a free upgrade to business class and you’ll be greeted with a polite ‘fuck off’. Dress to impress so that you fit in with the other businessmen and ask the same question: Your chances just shot up. I’m not saying I know the ins and outs of airlines now, but allow me to enlighten you; my seat to America this summer was 4.5 inches wider than what I’d paid for.

That is all for today, children: The image you project is the image others will see. Similarly, you are only as confident as others perceive, so act confident and you will be.